April 12, 2008

Information Supernova

Filed under: Information Supernova — Robert John Ed @ 11:58 pm

I’ve been referring to some things in regard to the information supernova. About ten years ago, I heard the term information superhighway thrown around a lot. It was catchy, and we all know how important naming things is. It made a lot of sense back then, the internet was somewhere we went to get another place with the information we needed. Sometime in sophomore year of High School, I started using a bevy of search engines to travel through Web 1.0. Dogpile, Ask Jeeves, Metacrawler and even Google were normal back then. Of course nothing had been done to really make money off of people using the services and they were in formative stages.

Search is still my primary way of finding information on the web. But something has changed. Information now seems to find me, through all sorts of new ways. Via email, networking sites, other media forms and of course my RSS. (Quick yet important sidenote: I’m blown away at the amount of people who don’t understand what an RSS reader is and why it’s so powerful. I’ve learned more from bloggers and my RSS in two years than I did in four years at my undergrad. Here’s a simple video that teaches you how to get RSS and set it up. It’s three minutes. Do it.)

Things are changing. It’s not longer a simple highway we are traversing. It’s an ever-expanding amount of information that’s continually affecting all the aspects of our lives. It’s an information supernova. I can’t think of many things that aren’t consistently changed today compared to ten years ago due to the internet. Stock trading, car shopping, employment searches, communication of all forms, businesses from startups to corporations, journalism, governments, learning a new language (French for me), expression of all art forms, etc. The list goes on. The supernova is slowly expanding and everything in our lives will forever be changed. Sometimes the vast informational radiance burns, but that’s an issue for another post.

For marketers, it’s the equivalent of a new world. The information supernova will continue to grow, and learning how to navigate the terrain will dictate whether or not companies succeed or fail. In fact, being web savvy will be an incredible benefit to most people in any occupation moving forward. It might be a good idea to grab a spot on the bus…or…space shuttle.



  1. […] — Robert John Ed @ Hot off the press, the new Brandweek details the imminent effect of the information supernova on advertising […]

    Pingback by Hot Off the Press « Redmarketer — April 16, 2008 @ 1:14 am

  2. […] real internet) to people everywhere.  Anywhere you go you can access all the information on the information supernova.  It will fundamentally change how we use phones, and how marketers use phones to reach […]

    Pingback by iPhone Home…Run « Redmarketer — May 13, 2008 @ 10:34 pm

  3. […] the aforementioned. I can’t even begin to speak about how much I’ve learned from the information supernova. It has altered the way I learn, communicate, shop and work. It is life […]

    Pingback by Interwebz Data & Value « Redmarketer — June 13, 2008 @ 3:08 pm

  4. […] firm; so it makes sense for them to have that kind of information if not just for a bit more supernova […]

    Pingback by New Biz Card Idea « Redmarketer — July 10, 2008 @ 2:34 am

  5. […] supernova has given us a great many gifts.  Our access to information today is unparalleled by any time in […]

    Pingback by Time and Investment « Redmarketer — August 8, 2008 @ 4:23 am

  6. […] what is changing and if you understand it.  You have to be here, if you like it or not.  The information supernova is here to stay.  My apologies for the length of this post, if you got here, […]

    Pingback by How The Internet Works. « Redmarketer — March 13, 2009 @ 2:17 pm

  7. Hi it’s me, I am also visiting this site on a regular basis, this site is really fastidious and the visitors are really sharing good thoughts.

    Comment by — May 6, 2013 @ 10:56 am

  8. Hello, I check your blog regularly. Your story-telling style is
    awesome, keep doing what you’re doing!

    Comment by Steven — May 15, 2013 @ 11:54 pm

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at

%d bloggers like this: