I’ve been referring to some things in regard to the information supernova. About ten years ago, I heard the term information superhighway thrown around a lot. It was catchy, and we all know how important naming things is. It made a lot of sense back then, the internet was somewhere we went to get another place with the information we needed. Sometime in sophomore year of High School, I started using a bevy of search engines to travel through Web 1.0. Dogpile, Ask Jeeves, Metacrawler and even Google were normal back then. Of course nothing had been done to really make money off of people using the services and they were in formative stages.
Search is still my primary way of finding information on the web. But something has changed. Information now seems to find me, through all sorts of new ways. Via email, networking sites, other media forms and of course my RSS. (Quick yet important sidenote: I’m blown away at the amount of people who don’t understand what an RSS reader is and why it’s so powerful. I’ve learned more from bloggers and my RSS in two years than I did in four years at my undergrad. Here’s a simple video that teaches you how to get RSS and set it up. It’s three minutes. Do it.)
Things are changing. It’s not longer a simple highway we are traversing. It’s an ever-expanding amount of information that’s continually affecting all the aspects of our lives. It’s an information supernova. I can’t think of many things that aren’t consistently changed today compared to ten years ago due to the internet. Stock trading, car shopping, employment searches, communication of all forms, businesses from startups to corporations, journalism, governments, learning a new language (French for me), expression of all art forms, etc. The list goes on. The supernova is slowly expanding and everything in our lives will forever be changed. Sometimes the vast informational radiance burns, but that’s an issue for another post.
For marketers, it’s the equivalent of a new world. The information supernova will continue to grow, and learning how to navigate the terrain will dictate whether or not companies succeed or fail. In fact, being web savvy will be an incredible benefit to most people in any occupation moving forward. It might be a good idea to grab a spot on the bus…or…space shuttle.