The biggest thing to take notice of is that interactive spend is up about 19%, magazines are up about 8%, outdoor is up about 8%, TV is about even, and newspapers are the sob story with a decline of about 8%. Overall spend for advertising is up a slim margin (.6%).
I really need to reflect on newspapers more, and will. But in the best interests of my happiness (The Universe [best show on television, from a guy who dislikes television] at 8pm and the MN Wild playoff game at 9:15), I’ll be keeping this prompt.
In an age where marketing is expected to show ROI and be accountable (thankfully) the internet should be a marketers paradise. And in a sense it is much more advanced than other areas. I mean look, I can get so many stats! Unfortunately, I don’t necessarily know what those stats mean yet. What’s a click? What’s engagement and how do I define an engaged consumer? I don’t know. It’s different for everyone. That’s why working in interactive is so exciting and important today.
There will be a day when interactive marketing is the primary concern of every single marketing department in the world. Think about that. Young marketers would be well off sticking a wet finger in the air.