April 26, 2008

Green with envy? So green as to be jaded?

Filed under: Green MKTG — Robert John Ed @ 4:43 pm

I’m jaded. Toward a lot of things, but especially marketing. The way that we can treat people can be shabby; and I’d like to see that change. So a lot of things that I see done I’m not a big fan of. Spam is number one. I hate spam. But there are a few other things that rub me the wrong way. One is that companies and brands often align themselves in culture movements, not necessarily out of an affinity toward that end, but as a way to correlate themselves to the movement and influence those that actually do care to buy their products.

So lately I’ve been thinking about the green movement, have you heard of it? Yeah. Of course you have. It has been stamped on everything in business lately. And it genuinely angers me that every company on the earth is attempting put their own slant on environmentally friendly progression. Do it because you really want to change the way we are doing things (BTW go to Treehugger for eco-friendly life hacking). Not because the affluent demographic of 40-60 is especially concerned.

And I love Earth. Earth is my favorite.

Then yesterday it came to me. This is one situation where I should be happy about the overzealous display of eco-friendly concern. Only good can come from this. Whereas before people didn’t talk about it much, now every company in the world has to have some concern about keeping everything safe and biodegradable for the simple fact that the public cares about it.

C’est magnifique. Bonne soir.



  1. I sympathize with your anger towards the driving force of companies ‘becoming green’, but at the same time, per your next post about voting with your dollar – if the baby boomers are concerned and spending money in eco-friendly ways it will drive corporations to do something about it. So vote on mighty consumers. Corporations will listen when they gain/lose market share.

    Comment by Kristin Vassallo — April 30, 2008 @ 2:29 pm

  2. Kristin-

    Agreed. This is one case that serves the greater good. Vote on consumers.

    Comment by Robert John Ed — April 30, 2008 @ 2:34 pm

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