April 30, 2008

Moving Forward

Filed under: Marketing Philosophy — Robert John Ed @ 12:17 am

Another takeaway from the CATFOA event last night was marketing as a service. This is a pretty straight forward concept with such examples as Zappos making it priority to treat their customers incredibly well regardless of the situation. Because these kinds of companies choose to be remarkable with their products and the services that surround them, it becomes the noteworthy aspect of the company.

It travels. All of a sudden, it is the marketing of your company. Techno//Marketer had a very good corollary post on this recently.

Just as a burrito from Chipotle or a donut from Krispy (OK old example) is noteworthy; your service, if truly exceptional can serve the same utility. Can you not see how much more powerful than an advertising campaign this is? Or at the very least the potential to spread. I’m not trying to pick on advertising.

This is why it’s so important to access what marketing really is more so than how it is done. Finding out “how it is done” is actually the antithesis of the real value in it all.


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