Redmarketer

May 6, 2008

They’re Selling Postcards of the Hanging

Filed under: Information Supernova — Robert John Ed @ 2:13 am

Microsoft withdrew their bid to buy Yahoo. Two good takes on this: Scoble and Swisher.

This is a big deal because it’s shaping the future of search. Microsoft wants to maintain business and Google stands directly in their way. At some point I’d like to discuss cloud computing and the way things are going (hint, as of now things are staying the same). For now we’ll just have to settle for trying to understand which way search is going. Google became category leader, hell they became a verb.

Becoming a verb may seem novel. But some very big brands have sustained incredibly well by becoming a verb (or consequently a noun):

Rollerblades–“Lets go rollerblade”
Coca Cola–“Get me a coke,” What kind? “Pepsi”
Kleenex–As in “Get me a…”
Xerox–OK you get it.

And finally. What’s the capital of Madagascar? Google it. (Nothing personal). Huge distinction here. Google is a verb; MSN, Yahoo, and anyone else you can fathom in the space is just an also ran. So finding out what they decide to do in terms of attempting to compete or simply fading into oblivion is big. It’s the future of search. And search is of gargantuan proportion.

Yahoo walking away from a 44.6 billion parachute seems odd to me. Now they have to worry about increasing revenues and generally doing far better than in the past. And it’s not looking good so far. But I’m no pundit, so I’ll just have to wait and watch.

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2 Comments »

  1. This blog reminds me of BLAW 433. We covered those examples mentioned in a few classes. Google was the prime modern example of what happens when your brand becomes a verb. No one says “live search it”, “yahoo it”, etc.

    I’m also somewhat surprised that this deal didn’t go through. I don’t know nearly enough of the details of what exactly was offered. The combination of MSN and yahoo initially seems large enough to be decent competition for google. Competition is what sometimes drives businesses to greater heights.

    Good stuff R.Ed.

    Comment by doja — May 6, 2008 @ 11:37 pm

  2. Doja-

    Agreed. Google is stomping everyone right now with one boot…search. And they are furthering cloud computing by leaps and bounds with every chance they get in determination to rule the internet. It’s working. Microhoo may have been a good deal for both parties, and us because competition usually helps the end user.

    Jaaaaaah!

    Comment by Robert John Ed — May 7, 2008 @ 1:39 pm


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