Redmarketer

May 29, 2008

Threadless

I had been meaning to detail the idea of consumer generated media as a means of making a business with primarily your fans providing the content or product ideas.

Threadless is my only great example of this for physical stuff.  Inc. Magazine details them this month.  Check it out.

One other thing worth noting is that on the web a lot of sites make use of this idea in terms of Wikis, discussion forums, Craigslist, Ebay, etc.  It’s incredibly valuable online and you could argue even Google is using this in terms of advertising.  My question is can we translate that into use in RL?

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