June 25, 2008

So Easy A Caveman Can Do It

Filed under: Digital Distribution, Marketing Tactics — Robert John Ed @ 1:34 pm

Ah, those lovable losers, the cavemen.

Last night while watching the History Channel (a SWEET documentary on Chinese naval construction and their historical prevalence) a commercial came on. Though it didn’t seem like a commercial at first. It was three minutes long, and starred the caveman from the Geico commercials; but it wasn’t a pure commercial. It seemed more like a sponsorship, and was even self deprecating at times.

It was something of a coop between History and Geico. Check it out:

This was a good tie in. It caught my eye. The reason I bring this up is that I feel that commercials/advertising is going to make big leaps toward this paradigm in the future. Especially with the proliferation of interactive media.

Brand building with sponsorship/ads that pull together the synchronous aspects of the ad and the content may be the way to engage us fickle internet goers.


1 Comment »

  1. Bloody fantastic. However, where does Geico get the authority to “make” history? Because its “spokesperson” is now a caveman (and not a British-sounding lizard)? Does the company even need the authority? Either way, I think this is a highly effective and engaging commercial: A+! I laughed and I learned something (and I got all girlie when the caveman walked off with the pretty blonde.) I love it when advertisers get it right.

    Comment by postadvertina/sleeping in my party dress — June 25, 2008 @ 8:20 pm

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