July 17, 2008

Pissed at Comcast? Tweet and Ye Shall Recieve

Filed under: Digital Distribution, Marketing Tactics, Meeting Marketers — Robert John Ed @ 4:23 pm

As David Armano remarks today, people want interactions with real human beings about the products and services they shell out the cash for. Duh. Who likes to navigate the automated phone systems? Who likes to be outsourced to India? Who likes to have to leave a message and basically expect to not get a response?


Once again, this brings us back to the web and Twitter. I’ve had a discussion or two about the validity of having employees watch Twitter and answer them. My feeling is that someone, a marketing intern trained specifically for the task, could be doing this. If you are a small company, no sweat, that will take extremely little time. Just search your term on Summize (acquired by Twitter a few days ago, look for integration soon…thank goodness) and answer whatever needs answering. Big company? Yeah that will take some more doing, but it’s still completely viable.

Brings us to Comcastcares, a Twitter account for Frank, an employee of Comcast. If you are on Twitter, here’s a good way to see a big company really get involved. Take a look.


1 Comment »

  1. First off I would like to say wonderful blog! I had a quick question that I’d like to ask if you don’t
    mind. I was curious to find out how you center yourself and clear your head prior to writing.
    I’ve had a difficult time clearing my thoughts in getting my thoughts out there. I do enjoy writing however it just seems like the first 10 to 15 minutes are lost just trying to figure out how to begin. Any suggestions or hints? Thanks!

    Comment by — August 24, 2013 @ 8:28 am

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