Redmarketer

December 3, 2008

Throw Money At It

Filed under: Marketing Philosophy, Marketing Tactics — Robert John Ed @ 2:09 pm

Doesn’t work any more.  Not really sure if it ever did.

Sure there are some situations that can be solved with cash.  Those are usually the small term, tactical issues.  The really big problems are impervious to wealth.  They take big thinking and intricate, sustained effort to be solved.  Far too many people get in the habit of attacking all problems as though they are derived from the same formula.  They succeed in solving a small problem with cash and expect the big ones to fall in line.

Most companies have a solid portfolio of assets, most likely comprised of both human and cash (or close to cash) assets.  Managers often know how to leverage the latter, but fail to understand the importance of the former.  Care to take a guess which actually works?

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1 Comment »

  1. Having a lot of dough can make plans easier to facilitate. But even then if the strategy is off base it doesn’t matter how much money have to throw around, you won’t get the desired result.

    Comment by freshpeel — December 8, 2008 @ 10:07 pm


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