Redmarketer

December 11, 2008

Gaming/Branding/Hybrids

Filed under: Digital Distribution, Media Origination — Robert John Ed @ 4:35 am

I don’t spend enough time thinking about how games and brands are meeting up.  But Gears of War 2 sold 2 million on it’s first day.  The iPhone has been an incredible success and the apps store has thrived.  The line between PC’s and entertainment hubs is ever blurring.  I watch more television online than through broadcast now, just plug in my laptop to the VGA (because the dumb Lenovo T61 doesn’t have an HDMI output) or watch it on my iMac.  Boxee, Amazon, Netflix and others are aggregating and distributing all kinds of media in streaming or pure sale digital formats.  My next big move in my apartment is to get my HDTV set up with a hard wire high speed connection for streaming sites and some sort of remote that has the ability to navigate webpages.  I’m hardly on the cutting edge, btw.  The point is that everything is overlapping very quickly today.  Entertainment is changing.

These are ongoing trends and they are growing exponentially.  Understanding these things will be critical in the future of advertising.

Check out the Red Bull game launching for Playstation Home.  Why would Redbull would give away a game like that.  Why on earth would a sugar water specialist delve into that kind of media?  Why would they put on art exhibits?

If you don’t know the answer yet, keep watching.  You will.  Then again, by that point it may be too late.

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