Redmarketer

January 3, 2009

Of Montreal Album Artwork

Filed under: Ideas, Marketing Philosophy, Random — Robert John Ed @ 11:55 pm

I’ve listened to Of Montreal for roughly a year or so.  Maybe two.  There is something about there covers and album art work that is really impressive.  Most bands just don’t go to all that much trouble for this kind of thing.  Check it:

Pretty nice right?  But really not the biggest deal on the planet.  I mean anyone can have some sweet cover art.  Open up the CD and this is what you get:

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They don’t have to build an incredible die cut piece of art.  They don’t have to go to all this trouble.  But it’s art, and art is made by people who care to build something spectacular.  This is undoubtedly the coolest cover art and insert I’ve ever seen.

Do you think that’s worth talking about?  What happens when something is worth talking about?  Good marketing is often built in.

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