April 17, 2009

Ford and The Eventual Upturn

Filed under: Marketing Tactics — Robert John Ed @ 4:40 pm

I’ve maintained over the course of this “economic crisis” and the difficulties for automakers that Ford was doing the right things.  NOT taking government cash will win people over in these times and they are already paying off a lot of long term IBD to get a stronger balance sheet less exposed to interest payments and business risk, which is off the charts for their industry now.

Marketing wise, this is the second time I’ve seen Ford’s CEO, Alan Mulally use Twitter to answer questions.  Even if only for a half hour, this is a VERY good thing for their company.  Many social media marketers cheer on this stuff for selfish reasons, which is ridiculous; the market accepts what it wants when it wants.  But Ford is obviously aware of what’s happening and moving early on.  It’s a good thing, but not necessarily because the CEO seems like a nice guy and takes the time to speak with all us serfs.

What’s important is that they are staying afloat and doing it their way.  Ford is my pick to continue on as a staple of American auto manufacturing, and has been for the last six months.  Time will tell if I’m right or wrong, but as of now I like their moves.


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