Redmarketer

August 29, 2009

Digg Sponsored Stories

Filed under: Digital Distribution, Information Supernova — Robert John Ed @ 4:26 pm

Was perusing Digg, an interesting consortium of geeky topical news fodder, the other day and noticed that a story was sponsored by threadless.  Turns out, it’s not really a story.  It’s an advertisement.  Check it out, there home page now regularly has “stories” that are actually sponsored ads.  They seem more interactive in nature than typical ads.

Here’s another “story.”

Now, I’m not a huge fan of this type of advertising, it’s somewhat attempting to fool the readers.  But the Digg crowd is incredibly aware of ads (far more so than your average consumer).  What’s more, I think that Diggers get that the site has to be monetized somehow.  We get a great forum for new, edgy internet fodder and in return the site gets our eyeballs and attention.  I certainly understand the costs associated with running a site at this scale, so this is acceptable to me.

It’ll be interesting to see where this all goes and if Digg can really build a profitable model and how they evolve sponsorship.

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