Redmarketer

September 8, 2009

Hype Machine News

Filed under: Digital Distribution, Music — Robert John Ed @ 4:29 pm

I finally set up an account on Hype Machine.  I’d been lurking (btw, I want to write a longer and more thoughtful post on lurkers and what it means for sites and companies online at some point) on the site for over a year now, but recently saw that they have integrated Last.fm and Twitter functionality with it, which offers a 1+1+1 = 5 equation.

Hype Machine is where I go when I want to hear early buzz on bands I’ve never heard of.  Last.fm works similarly for me, but it’s more of a way to track how much of what has been in my rotation lately and read more in depth band bios.  Many people use Myspace for this, but I abhor Myspace and think it’s the equivelant of an 80’s acid trip gone bad.  Meanwhile, Last.fm has comprehensive information on every band and offers scrobbling, which is probably the most important music related feature on my hardware.

Ever more so recently, I’ve realized how much of a music fanatic I am.  It doesn’t matter what kind, I’m near always consuming new music.  Some lasts a long time (like the Wolf Parade or Rural Alberta Advantage albums) and some dies out.  But it’s a constant for me, and I’m going to continue to write about it.  Getting out to more live shows is also of interest.

I  also want to use twitter more proactively again(user:  @redmarketer).  I used to be a constant user and although I didn’t do it all the time (3x per day?) it did offer significant amounts of information and a good outlet for less important info, i.e. non bloggable stuff.  Combining all these three services like Hype Machine has done is the key to building a smarter network and keeping me as a user, kudos to Hype Machine for the good work.

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